Privacy Policy

Last updated: 3 October 2026

Admired Wedding Cars respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, make an enquiry, request availability or a quotation, make a booking, communicate with us or use our wedding chauffeur services.

It also explains your rights under UK data protection law and how you can contact us if you have any questions about the way we handle your information.

1. Who we are

Admired Wedding Cars is a chauffeur-driven wedding car service providing wedding transport services primarily throughout Swindon, Wiltshire and surrounding areas.

For the purposes of UK data protection law, Admired Wedding Cars is the data controller responsible for deciding how and why your personal information is processed.

Business / Data Controller:
Admired Wedding Cars
[LEGAL NAME OF BUSINESS OWNER IF REQUIRED]
[BUSINESS / CORRESPONDENCE ADDRESS]
United Kingdom

Email: [PRIVACY OR BUSINESS EMAIL ADDRESS]
Telephone: [TELEPHONE NUMBER]
Website: [WEBSITE ADDRESS]

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us using the details above.

2. The personal information we collect

The information we collect depends on how you interact with us.

We may collect and process the following categories of personal information.

Identity and contact information

This may include:

  • your name;
  • your partner's name;
  • email address;
  • telephone or mobile number;
  • postal address, where required;
  • names or contact details of other people involved in a booking where necessary; and
  • your preferred method of communication.

Wedding and booking information

When you enquire about or book our services, we may collect information including:

  • wedding date;
  • ceremony time;
  • collection time;
  • collection address;
  • ceremony venue;
  • reception venue;
  • additional destinations;
  • planned journey or itinerary;
  • number of passengers;
  • timings relevant to your booking;
  • special journey requirements;
  • vehicle requirements;
  • booking reference;
  • agreed quotation or price;
  • deposit and payment status; and
  • notes necessary for us to provide the service you have requested.

Please avoid providing information that is not relevant to your booking.

Information about other people

You may occasionally give us information about another person, for example your partner, wedding planner, venue coordinator, photographer, family member or another person involved with your wedding.

Where you provide another person's personal information to us, you should ensure that you are entitled to provide that information and, where appropriate, make them aware that their information may be shared with Admired Wedding Cars for the purpose of managing your booking.

Payment and transaction information

We may record information relating to payments such as:

  • the amount paid;
  • payment date;
  • deposit information;
  • outstanding balance;
  • invoice or receipt details;
  • payment reference; and
  • payment method.

If payments are processed through an external payment provider, we will not normally receive or store your complete credit or debit card details. These will be processed securely by the relevant payment provider.

Communications

We may retain correspondence between you and Admired Wedding Cars, including communications by:

  • email;
  • telephone;
  • SMS or text message;
  • website enquiry forms;
  • booking forms;
  • social media or messaging services; and
  • other communication channels you choose to use.

We may make reasonable notes about telephone conversations where they relate to an enquiry, quotation or booking.

Technical and website information

When you visit our website, certain technical information may be collected automatically.

Depending on the technologies enabled on our website, this may include:

  • IP address;
  • browser type and version;
  • device type;
  • operating system;
  • approximate geographic location derived from your IP address;
  • pages visited;
  • time and date of your visit;
  • referring website;
  • website interactions;
  • cookie identifiers; and
  • diagnostic, security and server log information.

Additional information may be collected by analytics or similar technologies where you have consented to their use.

3. How we collect your information

We may collect personal information directly from you when you:

  • complete an enquiry form;
  • check availability;
  • request a quotation;
  • telephone, email or message us;
  • make or confirm a booking;
  • make a payment;
  • amend or cancel a booking;
  • communicate with us about your wedding;
  • provide information necessary for your journey;
  • leave a review or testimonial;
  • interact with our social media accounts; or
  • otherwise contact us.

We may also receive information indirectly from third parties where appropriate, including:

  • your partner or another member of your wedding party;
  • wedding planners;
  • wedding venues;
  • other wedding suppliers;
  • referral partners;
  • payment providers;
  • website and hosting providers;
  • calendar or booking platforms; and
  • online platforms through which you choose to contact us.

Where information is received from somebody other than you, we will only use it where there is an appropriate lawful basis for doing so.

4. Why we use your personal information

We only process personal information where we have a lawful reason to do so.

The main purposes for which we use your information are described below.

Responding to enquiries and providing quotations

We use information such as your name, contact information, wedding date, venues and journey requirements to:

  • respond to your enquiry;
  • check whether we are available;
  • understand your requirements;
  • calculate a quotation;
  • discuss potential arrangements; and
  • answer questions about our services.

Our lawful basis will normally be taking steps at your request before entering into a contract.

Managing and fulfilling your booking

If you decide to book Admired Wedding Cars, we use your information to:

  • confirm your reservation;
  • reserve the relevant date and vehicle;
  • prepare your journey schedule;
  • arrange collection and destination details;
  • communicate with you before the wedding;
  • provide the chauffeur service;
  • coordinate with venues or relevant wedding suppliers where necessary;
  • manage changes to the booking;
  • invoice you;
  • receive and record payments; and
  • deal with any queries following the service.

Our lawful basis is normally that processing is necessary to perform our contract with you.

Managing availability

We may record wedding dates, booking details and availability within an electronic or physical calendar or booking management system.

This enables us to determine whether a requested wedding date is available and to avoid accepting conflicting bookings.

The lawful basis is normally taking steps before entering into a contract and, once a booking has been made, performing our contract with you.

Customer service

We may use your information to:

  • respond to questions;
  • deal with complaints;
  • resolve booking issues;
  • investigate problems;
  • provide information you have requested; and
  • maintain appropriate records of our communications.

Depending on the circumstances, we rely on performance of a contract or our legitimate interests in providing good customer service and protecting our business.

Administration, accounting and legal obligations

We may use or retain information where necessary for:

  • invoicing;
  • bookkeeping;
  • tax records;
  • insurance;
  • accounting;
  • fraud prevention;
  • responding to legal claims;
  • dealing with regulatory authorities; and
  • complying with other legal or regulatory requirements.

The lawful basis may be compliance with a legal obligation or our legitimate interests in establishing, exercising or defending legal rights.

Website security and operation

We process certain technical information to:

  • operate our website;
  • maintain website security;
  • identify technical problems;
  • prevent malicious activity or fraud;
  • diagnose errors;
  • maintain backups; and
  • protect our website and business systems.

We generally rely on our legitimate interests in maintaining the security, performance and integrity of our website and business systems.

Website analytics

Where analytics services are used, we may process information about the way visitors interact with our website to help us:

  • understand how the website is used;
  • identify popular pages;
  • measure website performance;
  • improve navigation;
  • identify technical issues; and
  • improve our website and services.

Where consent is required for analytics cookies or similar technologies, those technologies will not be activated until you have provided the appropriate consent.

Reviews and testimonials

If you provide a review or testimonial, we may ask for permission to reproduce it on our website, social media pages or marketing materials.

We will explain how we intend to use the testimonial before publication where appropriate.

Where a photograph, testimonial or other personal information is used specifically on the basis of your permission, you may contact us if you subsequently wish to discuss its removal.

5. Our lawful bases for processing

Depending on the circumstances, we may rely upon one or more of the following lawful bases.

Contract

Processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.

For example, we need your wedding date, venues and contact details in order to determine availability, provide a quotation and ultimately provide your wedding transport.

Legal obligation

We may process information where doing so is necessary to comply with a legal obligation, including certain tax, accounting, regulatory or legal requirements.

Legitimate interests

We may process personal information where this is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.

Examples may include:

  • managing customer enquiries;
  • protecting our website and IT systems;
  • preventing fraud;
  • maintaining appropriate business records;
  • responding to complaints;
  • establishing or defending legal claims; and
  • improving our business and customer service.

Where we rely upon legitimate interests, we consider whether the processing is necessary and whether your interests, rights or freedoms should take priority.

Consent

Where required, we may ask you to consent to a particular use of your information.

Examples may include:

  • certain marketing communications;
  • non-essential website cookies;
  • analytics technologies; or
  • particular uses of photographs or testimonials.

Where processing is based on consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

6. Special category information

We do not normally need to collect sensitive or "special category" personal information.

However, you may occasionally choose to tell us information relating to a disability, health condition or mobility requirement because it affects your journey or the assistance you require.

Where this happens, we will only use the information to the extent necessary to understand and accommodate your requirements and where we have an appropriate lawful condition for doing so.

Please only provide health or accessibility information that is genuinely relevant to the service you require.

7. Who we may share your information with

We do not sell or rent your personal information.

We may share limited information with third parties where this is reasonably necessary to provide our services, operate our business or comply with the law.

These may include:

Chauffeurs and service personnel

Relevant information may be provided to the chauffeur responsible for carrying out your booking.

This will normally be limited to information required for the journey, such as:

  • names;
  • telephone number;
  • wedding date;
  • collection location;
  • destinations;
  • journey timings; and
  • relevant booking instructions.

Wedding venues and suppliers

Where necessary to coordinate your booking, we may communicate limited information to:

  • wedding venues;
  • wedding planners;
  • venue coordinators;
  • photographers;
  • other transport providers; or
  • other relevant wedding suppliers.

We will only share information that is reasonably necessary for the coordination of your wedding transport.

IT and website providers

We may use third-party organisations to provide services such as:

  • website hosting;
  • website maintenance;
  • website forms;
  • email hosting;
  • cloud storage;
  • backups;
  • security;
  • analytics;
  • calendar management;
  • booking management; and
  • other business software.

These providers may process personal information on our behalf where necessary to provide their services.

Calendar and scheduling providers

Where an online calendar or scheduling platform is used to manage availability and bookings, information such as your wedding date and relevant booking information may be stored within that service.

We aim to limit calendar information to what is reasonably necessary for managing availability and bookings.

Payment providers and financial institutions

Where payments are made electronically, information may be processed by our bank, card processor, payment gateway or other financial service provider.

Those organisations will normally process payment information under their own privacy policies.

Professional advisers

Information may be shared where appropriate with:

  • accountants;
  • bookkeepers;
  • insurers;
  • solicitors;
  • IT consultants; or
  • other professional advisers.

Public authorities and law enforcement

We may disclose personal information where required or permitted by law, including to:

  • HM Revenue & Customs;
  • courts;
  • regulators;
  • law enforcement agencies; or
  • other public authorities.

We will only disclose information where we have an appropriate legal basis for doing so.

8. International transfers

Some technology providers that support our website or business may store or process information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take reasonable steps to ensure that appropriate protections are in place as required by UK data protection law.

Depending on the provider and destination, these protections may include:

  • transfers to countries recognised by the UK as providing an adequate level of data protection;
  • legally approved contractual safeguards;
  • the UK International Data Transfer Agreement;
  • the UK Addendum to approved standard contractual clauses; or
  • another lawful transfer mechanism.

Where appropriate, further information about relevant safeguards can be requested using the contact details contained in this Privacy Policy.

9. How long we keep your information

We do not keep personal information indefinitely.

How long information is retained depends on why it was collected, whether you became a customer, whether it forms part of our accounting records and whether it may reasonably be required in connection with a legal claim.

Our typical approach is as follows.

General enquiries that do not result in a booking

Enquiry correspondence may normally be retained for up to 12 months after the last meaningful contact, unless there is a legitimate reason to keep it for longer.

Quotations

Quotation information that does not result in a booking may normally be retained for up to 12 months after the quotation expires or after our last communication.

Confirmed bookings

Booking documentation and relevant correspondence may normally be retained for up to six years after completion of the service, where reasonably required for contractual, accounting, insurance or legal purposes.

Financial records

Invoices, payment records and other information required for accounting or tax purposes will be retained for the period required under applicable UK law and our accounting obligations.

Marketing information

Where you have consented to marketing, we may retain the information necessary to send those communications until you unsubscribe, withdraw consent or we determine that the information is no longer required.

We may retain a minimal suppression record after you unsubscribe so that we can remember not to send marketing communications to you again.

Website and security logs

Technical logs are normally retained only for the period reasonably necessary for security, maintenance, diagnostics and fraud prevention.

Cookies

Cookies are retained for different periods depending on their purpose. Details should be available through our cookie settings or Cookie Policy.

Information may be retained for longer than the periods above if necessary because of a dispute, complaint, insurance matter, legal claim, regulatory requirement or other legal obligation.

Once information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable.

10. Marketing communications

We will not use an enquiry about wedding transport as permission to send unrelated marketing communications.

Where consent is required by law, we will obtain it before sending electronic direct marketing.

If you have asked to receive marketing communications, you may withdraw your consent or unsubscribe at any time by:

  • using an unsubscribe option provided in the communication, where available; or
  • contacting us directly.

Service messages relating to an existing enquiry or booking are not marketing communications. We may therefore continue to send information that is necessary to manage or fulfil your booking even if you have opted out of marketing.

11. Cookies and similar technologies

Our website may use cookies and similar technologies.

Cookies are small pieces of information stored on your computer, mobile phone, tablet or other device when you use a website.

They may be used for purposes including:

  • making the website work;
  • maintaining website security;
  • remembering preferences;
  • operating forms;
  • understanding website performance;
  • measuring website usage; and
  • supporting third-party services embedded within the website.

Strictly necessary cookies

Some cookies or storage technologies are necessary for the website to function correctly or securely.

Where the law permits, these may be used without requesting consent.

Analytics and other non-essential cookies

Non-essential cookies, including certain analytics, advertising or tracking technologies, will only be used where the required consent has been provided.

You should be able to accept, reject or manage non-essential cookies through the website's cookie consent controls.

You can also control cookies through your web browser, although disabling certain necessary cookies may affect website functionality.

Further details about the cookies used by this website should be provided through our cookie banner, cookie settings panel or separate Cookie Policy.

12. Embedded services and third-party websites

Our website may contain links to or embedded content from other organisations.

Examples could include:

  • Google Maps;
  • social media platforms;
  • review platforms;
  • calendar or booking services;
  • video services; or
  • payment providers.

When you interact with an external website or service, that organisation may collect information independently from us and process it according to its own privacy policy.

Admired Wedding Cars does not control the privacy practices of independent third-party websites and services.

We recommend reviewing the privacy information provided by any external service that you choose to use.

13. Social media

Admired Wedding Cars may operate accounts on social media platforms.

If you contact or interact with us through a social media service, the relevant platform may process information about you independently in accordance with its own terms and privacy policy.

Information you choose to make publicly available on social media may also be visible to other users.

Where you send us a private message through social media relating to an enquiry or booking, we may move the conversation to email, telephone or another appropriate communication channel where this is more suitable for managing your booking.

14. Photographs and wedding images

Wedding photography is personal and we respect the fact that couples may have different preferences regarding the use of photographs from their wedding.

We will not assume that booking a vehicle gives us unrestricted permission to use identifiable photographs of you for advertising or promotional purposes.

Where we wish to use an identifiable photograph supplied by you, your photographer or another party for our own promotional purposes, we will seek an appropriate lawful basis and, where necessary or appropriate, your permission.

Photographs may be used for purposes such as:

  • our website;
  • social media;
  • printed promotional material;
  • portfolio examples; or
  • advertising.

Where photographs are supplied by a professional photographer, we will also seek to respect applicable copyright and licensing requirements.

15. How we protect your information

We take reasonable technical and organisational measures to protect personal information against:

  • unauthorised access;
  • accidental loss;
  • misuse;
  • alteration;
  • unauthorised disclosure; and
  • destruction.

Measures may include, where appropriate:

  • password-protected systems;
  • access controls;
  • secure hosting;
  • encrypted website connections;
  • software updates;
  • backups;
  • malware and security protection; and
  • restricting personal information to people who genuinely need access to it.

No internet transmission or electronic storage system can be guaranteed to be completely secure. However, we take reasonable precautions appropriate to the nature of the information we hold.

16. Your data protection rights

UK data protection law gives individuals a number of rights in relation to their personal information.

The rights that apply depend partly on the circumstances and the lawful basis on which the information is processed.

These may include:

Right to be informed

You have the right to know how and why we process your personal information. This Privacy Policy is intended to provide that information.

Right of access

You may ask us whether we hold personal information about you and request a copy of the information we hold.

This is commonly known as a subject access request.

Right to rectification

You may ask us to correct personal information that is inaccurate or complete information that is incomplete.

Right to erasure

In certain circumstances, you may ask us to delete personal information relating to you.

The right to erasure is not absolute. For example, we may need to retain certain information to comply with a legal obligation or establish or defend a legal claim.

Right to restrict processing

In certain circumstances, you may ask us to restrict the way your personal information is processed.

Right to data portability

Where the relevant legal requirements are met, you may have the right to receive certain personal information in a structured, commonly used and machine-readable format or ask for it to be transmitted to another organisation.

Right to object

You have the right to object to certain processing of your personal information, including processing based on legitimate interests in appropriate circumstances.

You also have the right to object at any time to the use of your personal information for direct marketing.

Rights relating to consent

Where we rely upon consent, you may withdraw your consent at any time.

Automated decision-making

We do not intend to make decisions about customers based solely on automated processing where those decisions would produce legal or similarly significant effects.

17. Exercising your rights

If you wish to exercise a data protection right, please contact:

Admired Wedding Cars
Email: info@admiredweddingcar.co.uk

Please explain which right you wish to exercise and provide enough information for us to identify the relevant information.

We may need to verify your identity before releasing personal information.

Data protection requests will normally be dealt with without charge, although the law allows fees or refusal in limited circumstances.

We will respond within the applicable legal timeframe.

18. Complaints

If you are concerned about how we have handled your personal information, we would appreciate the opportunity to address your concerns first.

Please contact us at: info@admiredweddingcar.co.uk

19. Children's information

Our services are intended primarily for adults arranging wedding transport.

We do not intentionally use our website to collect personal information directly from children for marketing purposes.

A booking may occasionally include information relating to children travelling as passengers. Where this is necessary, we will only use that information to the extent reasonably required to provide the agreed transport service.

20. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect:

  • changes to our services;
  • changes to the way we use personal information;
  • new website functionality;
  • changes to suppliers or technology; or
  • changes in applicable law or regulatory guidance.

The latest version will be published on this website and the "Last updated" date at the beginning of the policy will be amended accordingly.

We recommend reviewing this page periodically.

21. Contact us

Questions about this Privacy Policy, the information we hold about you or your data protection rights can be sent to:

Admired Wedding Cars
Email: info@admiredweddingcar.co.uk
We will be happy to explain how your information is used and respond to any concerns you may have.